The Origin of D23 & Their Big Announcement about Star Wars-Themed Lands

Walt Disney stepped foot in California in August 1923 with $40, a few outfits, drawing materials and a dream. Walt and his brother, Roy, founded The Walt Disney Company, originally known as The Disney Brothers Studio, just two months after his arrival, by signing a contract to produce a series of animated cartoons – Alice Comedies. 1923 was a monumental year for Walt Disney, which explains where “D23” comes from: “D” stands for Disney, while “23” stands for 1923. D23 is the Official Disney Fan Club, created in 2009.

Biannually, the D23 Disney fandom holds a convention, D23 EXPO, at the Anaheim Convention Center in California to expose what the future holds for The Walt Disney Company. D23 EXPO reveals some of the biggest events to come, such as: new movies, new parks, and new rides. In August 2015, The Walt Disney Company announced the addition of Star Wars-themed lands to both Disneyland in California, and Disney’s Hollywood Studios in Florida. The news spread like wildfire across the Internet, leaving Disney and Star Wars fans everywhere more excited than ever before. At 14-acres each, the Star Wars-themed lands individually create the largest single themed land expansion ever obtained by any of the Disney Parks, according to Social Media Director, Erin Grover.

With the first movie of the third trilogy coming out on December 18th of this year, the announcement of the new Star Wars-themed lands dropped at the perfect time to create a buzz throughout the community just before the release of Star Wars: The Force Awakens.


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