In 1955 a one-day ticket providing access into Disneyland cost $1.00. Each ride cost an additional price after admission. After three months of the park’s opening, Disney changed their ticket-selling tactics. Attractions ranked either “A”, “B”, or “C”. “A” attractions were smaller, less popular; “C” attractions were more popular. Disneyland started offering “Value Books,” coupon booklets containing 3 “A” tickets, 2 “B” tickets, and 3 “C” tickets. Guests could buy a value book with eight different tickets for $2.50 and buy additional tickets ranging in price from 10 cents to 30 cents.
According to the calculations of Mouse Monthly author, Alex Blasingame, an all-day, all-attraction Disneyland vacation would cost $7.50. If prices from 1955 rose with inflation only, the cost for that same vacation in 2015 would be $65.40. However, admission to Disneyland costs $99 today.
The world population in 1955 was 2.7 billion people. According to the World Population Clock recording in July 1, 2015, 7.3 billion humans populate the Earth. The size of Disneyland grows, but the human population grows faster. More people on Earth cause a higher demand for Disneyland vacations, allowing Disneyland to raise their prices more than $33 above the appropriate inflation price.
Meanwhile, as popularity grows, Disneyland is running out of property to expand their park. Overpopulation leaves the “Happiest Place on Earth” stuffy with smelly, cranky and tired travelers. That is the last reputation Disneyland wishes to uphold.
To avoid the consequences of risking their instinctive correlation with all things magical, Disneyland works on figuring out how to keep the population under control. According to the Wall Street Journal’s interview with Walt Disney Parks and Resorts Chairman Bob Chapek, “Raising prices well above inflation worked in the past, but Disneyland now seeks to bring up their attendance during “slow-times” of the year as well as keep prices affordable for middle-class families.” Employees work with new technology and price alterations to fix the upcoming challenge of Disneyland’s fast-pace growth.